360 AI Brain Review

Overview

360 AI Brain is an AI assistant from 360 Group built on its self-developed large model, deeply integrating 360's search technology and security capabilities. Positioned as an intelligent work and life assistant, it offers conversational Q&A, content creation, search enhancement and document processing. Its biggest differentiator is deep integration with the 360 browser and 360 Search, letting users call on AI capabilities directly in the browser and turning search into a question-and-answer experience.

Key Features

• Intelligent conversational Q&A: Powered by 360's self-developed large model, it supports multi-turn dialogue, knowledge Q&A, logical reasoning and creative writing. Answers draw on real-time information from 360 Search, so they can capture the latest news and data with strong timeliness.
• Search-enhanced experience: In the 360 browser, AI automatically summarizes and consolidates search results, showing a direct AI-generated answer at the top of the results page. Users can get a comprehensive answer without clicking through each link.
• Content creation assistant: Generates articles, marketing copy, emails, weekly reports and other office text, and also handles translation, summary extraction and style rewriting. Multiple preset templates cover common office writing scenarios.
• Document and data processing: Supports uploading documents for intelligent analysis, including PDF summary extraction, table data interpretation and image content recognition. Combined with 360's security capabilities, data privacy protection during document processing is relatively robust.

Hands-on Experience

The standout feature of 360 AI Brain is its search enhancement. When searching in the 360 browser, AI generates a comprehensive answer at the top of the results page, consolidating information from multiple web pages into a structured response. The experience resembles Perplexity's model and is very efficient for getting a quick grasp of a topic. In hands-on testing, the accuracy and coverage of the AI summaries were solid for current affairs and practical knowledge questions, genuinely reducing the need to open links one by one.

For general conversation, 360 AI Brain performs slightly above average. It handles everyday Q&A, copywriting and simple translation well, but still trails leading products on complex logical reasoning and deeply specialized content. It is worth noting that 360 has invested heavily in security, with built-in content review and information filtering, which is a plus for enterprise users. However, this also means some legitimate creative requests may be rejected because the safety policy is too strict.

Pricing

360 AI Brain is currently primarily free to use, with basic conversation and content creation at no charge, an important strategy for attracting users. Advanced features such as long-document analysis and premium model calls may require a 360 membership (about CNY 128 per year), which also includes other value-added 360 browser services. Enterprise solutions are priced according to company size and requirements, with private deployment and customized training available. Overall, the barrier to entry is low and it is well suited to trying out for free.

Best Use Cases

• Everyday information lookup: For ordinary users who need quick answers, the search enhancement in the 360 browser can greatly improve the efficiency of finding information.
• Basic office writing: For professionals writing emails, weekly reports, notices and other routine office copy, the free content creation features meet basic needs.
• Security-conscious enterprises: For companies with strict requirements on data security and content compliance, 360's security DNA and content review mechanisms provide extra assurance.

Verdict

360 AI Brain is an AI assistant built around search enhancement, drawing on 360's accumulated expertise in search and security to offer a differentiated experience. Its free strategy and low entry barrier make it suitable for ordinary users to try and adopt. Although it still lags leading products in deep AI capability, it is sufficient for everyday information lookup and basic office writing. If you are a 360 browser user, 360 AI Brain is a value-added feature worth enabling.